OUR EXPERTISE
Our approach is integrated, channel agnostic communications and public affairs.
We use the power of campaigning techniques to engage the audiences most critical to earning acceptance and building trust for our clients’ organisational purpose, its leadership, products and services.
We build bespoke, expert teams specific to our clients’ needs.
THEY TRUST US
Our clients range from global technology brands, international pharma companies to household brands, NGOs and trade associations. They share a common ambition to bring to market technology and scientific breakthroughs to helps address many of the social and sustainability challenges faced by our planet.
Our campaigning methodology is underpinned with deep expertise in eight key areas.
Corporate communications and reputation management
Corporate communications and reputation management
In today’s complex and fast changing world, establishing trust through authenticity is the proven cornerstone of a strong and resilient reputation.
We build trust in the science and technology behind our clients’ expertise, their products and their people through a relentless focus on differentiation and authenticity.
Public affairs, advocacy and government relations
Public affairs, advocacy and government relations
Policy decisions are never made in a vacuum. In today’s world of always-on, information overload, the traditional approach of focusing solely on direct engagement is not enough.
We design and deliver impactful, integrated public affairs and communication strategies to influence and shape the political decision-making environment.
Insight, planning and strategy
Insight, planning and strategy
Leaders are no longer judged solely on their contribution to commercial value. How they pre-empt and the speed of their reaction to the changing views of stakeholders and society, determines the resilience of their reputation.
We provide our clients with a forensic approach to understanding what their most influential audiences expect and map these insights for competitive advantage.
Sustainability communications
Sustainability communications
In an era of increasing scepticism around corporate responsibility, leaders’ commitment to measurable sustainability is essential. It determines staff attraction, levels of stakeholder engagement and corporate reputation.
We work with our clients to ensure they have a purpose led, authentic and differentiated story to tell.
Media and digital engagement
Media and digital engagement
In an increasingly fractured media landscape, where competition for stakeholders’ attention is fierce, organisations and leaders are transforming the way they engage with their key audiences.
We use a sophisticated, data and analytics approach to devise high impact social and digital media strategies for C-suite executives and their organisations to deliver tangible commercial value.
Crisis and issues management
Crisis and issues management
Resilient reputation and maintaining trust in the face of emerging issues depends on continued faith in the organisation’s leadership.
We help our clients identify and minimise potential regulatory, social and geopolitical risks that could impact the organisation’s licence to operate and damage trust in the leadership.
Change management, employee engagement and organisational design
Change management, employee engagement and organisational design
The war for talent has increased the focus on employee engagement like never before, putting the pressure on organisations to ensure that their people feel strongly connected to, and inspired by, their company purpose and brand.
But, instead the experience of diverse employee populations, who may be spread across disparate roles and locations, is often incongruent with the brand promise.
Executive communications coaching and media training
Executive communications coaching and media training
Expectations of leaders and boards has never been higher. They must not only deliver commercial success and drive responsible businesses practices, they are also the voice that builds and maintains trust with their internal and external stakeholders at the most critical of moments.
We ensure leaders find their authentic voice and develop a compelling purpose led narratives so they can communicate with confidence, credibility and consistency.
OUR CAMPAIGNING MODEL
Today, authenticity is increasingly missing, replaced by an over repeated message or soundbite.
Our campaigning model sets out to correct this. When our clients introduce breakthrough thinking, new science or technological solutions that will contribute to addressing global social or environmental challenges, they often need to engage a diverse range of stakeholders and the public in social or policy change.
Authentic positioning and narrative, combined with a leader’s genuine voice is essential to building trust and driving policy change.
This requires an integrated communications strategy built on a campaigning approach. We use a simple but tried and tested model to pinpoint the essential ingredients that will build and establish trust and maintain lasting reputational foundations.
We work with our clients through four simple but effective planning and strategy development steps to create a bespoke plan of action:
TRUSTED ADVOCATES
Engaging the right messengers and persuasive influencers
CHANNEL AGNOSTIC CREATIVE
Surround sound engagement
FORENSIC ANALYSIS
To create deep understanding and insight into audiences, their position and what influences them
PROVEN NARRATIVE
Audience tested and built to move perceptions, positions and ultimately drive action
